The name of Alan Liu I only knew as a Wordsworth specialist, and a very good one. Then, today on reading Katherine Hayles' Electronic Literature, I learned of his recent interestingly sounding book The Laws of Cool. Here is what Hayles writes:
Liu urges a coalition between the "cool" --designers, graphic artists, programmers, and other workers within the knowledge industry--and the traditional humanities, suggesting that both camps possess assets essential to cope with the compexities of the commercial interests that currently determine many aspects of how peope live their everyday lives in developed societies. Whereas the traditional humanities specialize in articulating and preserving a deep knowledge of the past and engage in a broad spectrum of cultural analyses, the "cool" bring to the table expert knowledge about networked and programmable media and intuitive understandings of contemporary digital practices.
N. Katherine Hayles, Electronic Literature (2008)
This sounds already like a truism, but this is, objectively speaking, exactly what we have been attempting in our Digital Content Studies program, gathering all the fields of the humanities and contemporary media practices alike. No conspicuous output, not yet. But it will surely happen soon. From a desolate corner of Akihabara...